Flow

This commercial was created by Gatorade in 2009. Its use of flow is interesting, because the flow of the commercial is directly tied to its music. There are no spoken parts except at the very end. Instead, the focus is on the combination of music and video to reach the audience. Because there is no verbal solicitation to buy the product, much of the commercial works implicitly. It has shots of athletes participating in their sports, and mixes obscure footage with famous footage (like Michael Jordan's shot to beat the Cleveland Cavaliers in the 1989 NBA Playoffs and David Tyree's spectacular catch in Super Bowl XLII).
The video moves very quickly from shot to shot with the beat of the music. It is mostly aimed at catching the viewer's attention and bombardic them with athletic actions and achievements. Though none of the athletes are seen drinking Gatorade, there are shots of people slamming down Gatorade bottles inter-cut with the actual athletic shots. This combines to imply that drinking Gatorade will make the viewer more athletically-inclined. By showing shots of the best athletes in the world and associating them with Gatorade, the company is hoping that anyone hoping to undertake in any athletic endeavors will go to Gatorade for their thirst-quenching needs.
Overall, I love the way the music and video work together in this ad. They not only allow for the unique flow, but also set the tone that Gatorade wants: that of intensity. The music is intense, the visuals are intense, and Gatorade hopes that its product will also be seen as intense.